Growth Roadmap

Your platform is live. Here's where it can go next.

The ticketing system is selling, seating, checking in, and reporting every day — with zero per-ticket fees. Every idea below builds on rails that already exist in your platform, which means faster builds, lower cost, and no new systems for your team to learn.

Prepared for
Rod 'N' Reel Resort
Prepared by
Donald McGuinn · WattzWebDesign
Date
July 2026

01 · New Revenue

Turn the platform into a sales engine.

These features earn their build cost back directly — recovered checkouts, cash sold up front, and bigger orders from guests you already have.

1Abandoned-cart recovery

When a guest holds seats but doesn't finish paying, the system already knows. An automatic "your seats are still waiting" email an hour later recovers sales that today just evaporate — the highest-ROI feature in ticketing.

Uses existing holds & email system

2Sold-out waitlists

"Sold out" is really a list of people who wanted to pay. Guests join a waitlist, and when a seat frees up — a refund, a transfer — the next person is automatically offered it before it ever looks empty.

Uses existing refunds & payment links

3Gift cards

Sellable online year-round and redeemed like store credit at checkout. Gift cards are cash collected up front — and industry-wide, a meaningful share is never redeemed at all.

Uses existing store-credit system

4Season passes & memberships

A Rock the Dock season pass, a members-only presale window, or a monthly club with perks. Cards can already be securely kept on file, so recurring billing is a natural next step — predictable, repeating revenue.

Uses existing card-on-file

5Checkout add-ons

Drink packages, reserved parking, birthday bundles, table service — offered right at checkout. Raising the average order even a few dollars compounds across every ticket you sell, with zero extra marketing.

Extends the existing checkout

6Stay & Play packages

Bundle a dinner-show ticket with a room night — something no ordinary venue can offer. One checkout, one confirmation, and a guest who spends the whole evening (and morning) on property.

Only a resort can do this

02 · Repeat Guests

Bring people back without lifting a finger.

Your guest list is an asset. These features work it automatically — the right message, to the right person, at the right moment.

7Post-event recommendations

A guest who came to a live band gets the next three shows like it, automatically, a few days later. Purchase history and event categories are already structured for exactly this.

Uses existing purchase history

8Text messaging

Reminders, doors-open alerts, and pay-by-phone links by SMS. People read texts at the door, not inboxes — day-of communication gets dramatically more reliable.

Pairs with existing reminders

9Apple & Google Wallet tickets

Tickets that live in the phone's wallet next to boarding passes — one tap at the door, no inbox hunting. Faster check-in lines and a premium feel for guests.

Uses existing QR tickets

03 · Sharper Operations

See more. Worry less.

10Live sales-pace dashboard

The daily sales email, as a live screen: every upcoming event's pace against comparable past events, sell-out predictions, and revenue at a glance — from a phone, any time.

Builds on the daily ops report

11Business continuity pack

Nightly off-site database backups to resort-owned cloud storage, plus a documented operations runbook. Your platform, your data, your keys — protected against any single point of failure.

Peace of mind, in writing

How It Works

Pick what earns. Build in order.

Same model as the platform itself: each feature is scoped and priced individually before any work begins — no retainers, no surprises, and never a per-ticket fee.

1.

Choose the ideas that fit the season ahead — most resorts start with recovery, gift cards, and packages.

2.

Each one gets a fixed quote and timeline. Approve it, and it's built on the platform you already own.

3.

Everything ships tested, staff-ready, and covered under the existing care plan.