Project Proposal · Platform Capabilities

Everything your platform can do next.

One list of every capability that can be added to your event platform, with a fixed price against each. Pick the ones you want, in any order, whenever you want them. Nothing here is a package and nothing is a subscription.

Prepared for
Rod 'N' Reel Resort
Prepared by
Donald McGuinn · WattzWebDesign
Last updated
August 2026

How This Works

Choose a line. Approve the price. It gets built.

Every item below is scoped and priced on its own. You are never buying a bundle, and you are never committing to a roadmap — you approve one line at a time, and only when you want it.

01

Fixed prices

The figure shown is the figure invoiced. Not an estimate, not a starting point, and not subject to hours worked.

02

Built on what you own

Each one extends the platform already running. That is why these are priced as features rather than as projects.

03

No new monthly cost

Hosting, backups, security and bug fixes stay inside your existing care plan. Nothing here adds to it.

04

Never a per-ticket fee

Whatever you add, the platform stays yours and the tickets stay free of commission.

The Schedule

Available now.

Grouped by what each one is for. The order is not a recommendation — it is simply how they group.

Earning more from what you already sell

6 items

These recover sales that currently disappear, collect cash earlier, or raise the value of an order you were already going to take.

1Abandoned-cart recovery

When a guest holds seats but doesn't finish paying, the system already knows. An automatic “your seats are still waiting” email an hour later recovers sales that today just evaporate — the highest-return feature in ticketing.

Uses existing holds & email system
Build$300

2Sold-out waitlists

“Sold out” is really a list of people who wanted to pay. Guests join a waitlist, and when a seat frees up — a refund, a transfer — the next person is automatically offered it before it ever looks empty.

Uses existing refunds & payment links
Build$600

3Gift cards

Sellable online year-round and redeemed like store credit at checkout. Gift cards are cash collected up front — and industry-wide, a meaningful share is never redeemed at all.

Uses existing store-credit system
Build$750

4Season passes & memberships

A Rock the Dock season pass, a members-only presale window, or a monthly club with perks. Cards can already be securely kept on file, so recurring billing is a natural next step — predictable, repeating revenue.

Uses existing card-on-file
Build$1,200

5Checkout add-ons

Drink packages, reserved parking, birthday bundles, table service — offered right at checkout. Raising the average order even a few dollars compounds across every ticket you sell, with no extra marketing.

Extends the existing checkout
Build$325

6See the view from your table

A guest taps a table on the seat map and looks around from that exact spot — the stage, the water, the sunset. It answers the question that makes people call the box office, and it is what turns a deck table into a beach table at checkout.

Uses the existing seat map
Build$525
Photography $350 360° shot of every table

Reaching guests & running the floor

3 items

One for talking to guests on the day, two for the people working the calendar behind them.

7Text messaging

Reminders, doors-open alerts, and pay-by-phone links by SMS. People read texts at the door, not inboxes — day-of communication gets dramatically more reliable. Sending runs through an SMS account in the resort's own name (Twilio or similar), so the number belongs to you and the per-message cost is billed to you directly at around eight-tenths of a cent.

Pairs with existing reminders
Build$575
Messages $0.008 each billed by your own SMS provider, not by us

8Proposal calendar & approvals

The Director of Events pencils a proposed date onto a calendar and picks who signs off — staff, and people outside the resort just as easily. Each gets an emailed invite and opens one link: no account, no password. Approve, request changes, or decline with a reason that's required rather than optional — and every answer lands back on the date.

Uses existing email & no-login guest links
Build$325

9House events board

Everything a night takes — act confirmed, rider signed, posters to the printer, staffing filled — on a board the whole team can see, with cards dragged between stages as the work moves. Each card holds a description, a checklist, a due date, files, labels and a comment thread, so “where are we with this?” is answered on the card instead of in somebody's inbox. Run as many boards as you need, so a wedding and the summer concert series aren't sharing one list, and open each board only to the people who should be on it.

Uses your existing staff accounts & roles
Build$300

Terms

The same terms on every line.

How an item is ordered

  • 01You choose. Tell me which line you want. Nothing on this page is committed to until you say so, and there is no minimum.
  • 02The price is the price. Every figure on this page is firm. You get a timeline in writing before work starts, and the invoice matches the number you approved — there is no hourly overrun and no revised quote at the end.
  • 03Invoiced on completion. Payment is due once the item is live and you have confirmed it does what was agreed.
  • 04Scheduled around your calendar. Nothing ships in the run-up to a show. Build dates are agreed with you.
  • 05Covered afterwards. Hosting, backups, security updates and bug fixes fall under your existing care plan at no extra monthly cost.
  • 06Yours. Every item, and the data in it, belongs to Rod 'N' Reel Resort — as with the rest of the platform.

This document keeps growing

New capabilities are added to this page as they become possible, and prices are kept current. The link never changes, so it is always worth re-opening rather than asking for a fresh copy — and anything you have already had built simply comes off the list.